About
Who runs Greetings Day, what the blog covers, how articles are researched and checked, and how to reach the people who write them.
Greetings Day is a blog, and the line under the logo, What to write, for every occasion, is the whole editorial brief. New articles go up when they are ready, and everything we have published stays available in the blog archive.
This site grew out of a spreadsheet. Mira Caldwell had been tracking what to write for every occasion for years, mostly to stop repeating the same mistakes, and it turned out other people wanted the same answers.
Every article carries the name of the person who wrote it, and every name links to a page listing everything else they have written.
Mira Caldwell, Greetings editor. Mira has spent years helping people say the hard and happy things, and writes about finding the right words when your mind goes blank.
Theo Rowan, Holidays and traditions. Theo writes about the customs behind holidays and celebrations, and how to greet people across different occasions and cultures.
Ava Lindholm, Etiquette and tone. Ava focuses on the etiquette of messages, how tone, length, and wording change what a greeting actually conveys.
What we do not do is predict outcomes. Nothing about what to write for every occasion works that way, and pages that pretend otherwise are selling something.
The method is dull and it works. Explain what happens, explain what it costs, explain what can go wrong, then stop writing.
We buy what we write about. It is slower, it is more expensive, and it is the only arrangement that lets us say a thing was not worth it.
If you want the mechanics rather than the summary, the editorial policy has them, including what we refuse to publish.
One article, one topic. It keeps the category pages usable, and in practice birthdays, holidays and celebrations are where most readers end up.
Tell us which line is wrong and why, at info@greetingsday.site or through the contact page. Small errors are corrected the same week. Anything that changes the advice gets a dated note at the bottom of the article.
